What’s the Point? Is Cold Calling Useful in 2022
With a 2% conversion rate, should you expect to have great success with your cold calls? The answer is yes. Cold leads are a wonderful source of new business. For your agency to grow, you need to reach out to new prospects (aka, cold leads). If you continue to follow up with cold leads over time, you may be surprised that they warm up to you as they get to know you.
If you make enough cold calls, you’re almost guaranteed to hit the right timing statistically.
82% of buyers accept meetings with sellers who reach out to them.
Be sure to leave a voicemail: each time you leave a message, the chances of a callback go up (1st voicemail = 11% callback, 2nd voicemail = 22% callback, 3rd voicemail = 33% callback).
80% of salespeople fail to even make cold calls in the first place because of reluctance.
To maximize your insurance sales this year, consider giving cold calling your team’s full effort.
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