Cold Leads vs. hot Leads: What Do They Mean and Where Should You Focus
In the insurance industry, a lead is a potential client who has not yet purchased coverage from you, yet you have their information. Customers might recommend you to other potential clients, or you can generate leads through email marketing or landing pages on your website.
Along each stage of the sales pipeline (lead, prospect, and client), the insurance agent is responsible for directing the customer experience. Therefore, increasing your sales requires knowing how to convert different leads.
At Claro insurance, we can assist you with the lead organization. But first, we would like to help you learn more about lead temperatures, their significance, and where you should direct your attention.
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