January 3, 2023

The Open Enrollment Period (OEP) creates an excellent opportunity for independent insurance agents and health insurance agencies to shine. Things can indeed get a bit frantic this time of year. There’s a lot to shuffle, from following up with leads to handling renewals and client requests and managing internal needs. However, it’s important not to neglect your marketing. In fact, now is the time to turn on your marketing charm, boosting conversations and turning cold leads warm.

During the OEP, both your current client and new prospects are examining their coverage options, and many are looking for expert advice. Effective marketing strategies can get you in front of the right people when they’re looking to buy.