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Cold Leads vs. hot Leads: What Do They Mean and Where Should You Focus

In the insurance industry, a lead is a potential client who has not yet purchased coverage from you, yet you have their information. Customers might recommend you to other potential clients, or you can generate leads through email marketing or landing pages on your website.

Along each stage of the sales pipeline (lead, prospect, and client), the insurance agent is responsible for directing the customer experience. Therefore, increasing your sales requires knowing how to convert different leads.

At Claro insurance, we can assist you with the lead organization. But first, we would like to help you learn more about lead temperatures, their significance, and where you should direct your attention.

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Turn Up the Heat: How to Spark Your Warm Leads into Sales

Qualified leads can be the lifeblood of your business, but if you’re not sure how to convert a warm lead into a paying customer, you’ll spend a lot of time spinning your wheels and wondering where things went wrong.

Don’t let this happen to you! Once you implement these five simple tips, you’ll be surprised by how much easier it is to move those warm leads into your sales pipeline.

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What’s the Point? Is Cold Calling Useful in 2022

With a 2% conversion rate, should you expect to have great success with your cold calls? The answer is yes. Cold leads are a wonderful source of new business. For your agency to grow, you need to reach out to new prospects (aka, cold leads). If you continue to follow up with cold leads over time, you may be surprised that they warm up to you as they get to know you.

If you make enough cold calls, you’re almost guaranteed to hit the right timing statistically.

82% of buyers accept meetings with sellers who reach out to them.
Be sure to leave a voicemail: each time you leave a message, the chances of a callback go up (1st voicemail = 11% callback, 2nd voicemail = 22% callback, 3rd voicemail = 33% callback).
80% of salespeople fail to even make cold calls in the first place because of reluctance.

To maximize your insurance sales this year, consider giving cold calling your team’s full effort.

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Five questions every insurance agent should ask their client

No matter if your business is big or small, selling is not a minor task. Understanding the needs of your client and being empathic with their challenges can be very difficult if you don’t constantly reinforce your communication skills. 

In this dynamic industry, it is not only your customer who asks the questions, the truth is that the conversation is in both ways. Getting to know deeply the interests, passions, worries and the fears of the person with whom we are speaking is vital if we want to offer a quality service. 

In a world with so much information, you need to make sure that the data you have is reliable and true, so you can offer it to your clients without any concern. We want to help you to filter the internet information because taking care of your customers is taking care of your work.

Here are five questions you should ask your customers to provide adequate advice and increase your sales.

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The Secret to Keeping Your Insurance Shoppers Engaged

Any insurance agent understands that loyal customers make for a long and fruitful career. So, the challenge becomes finding ways to differentiate your agency from the competition. Shoppers can look to a few channels to meet their needs, including online and direct-to-consumer options, and that means you’ll need to distance yourself from the pack.

Here are five tips geared toward boosting engagement with your clientele.

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Career-Changing Time Management Tips for Insurance Agents

Independent insurance agents spend much of their time (approximately 60%) working on administrative tasks and processes. While these tasks are important, they also take time away from what matters – serving clients, following up on business opportunities, and closing sales.

Learning how to manage your time and streamline your business will help you take things to the next level. This is one of the most important keys to an insurance agent’s success.

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How much is the salary Health insurance agent salary?

A career as a health insurance agent or broker can be very lucrative. Just how much agents earn varies by different factors like years of experience, type of insurance sold, market, and type of agent – capitated or independent. Read more about the differences between capitated and independent insurance agents here.

As of August 27, 2021, the average Insurance Agent income in Florida is $49,542, but the range frequently falls between $45,247 and $55,886. Salary ranges vary greatly based on the city and a number of other essential factors such as education, certifications, supplementary talents, and the number of years you’ve worked in your field (Source: Salary.com). The top 90% of agents make on average, $61,661.

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Different types of health insurance

Health insurance is a necessity in the United States, but it can be difficult to know which type of health insurance is best for your client’s needs. There are four main types of health insurance: individual, group, Medicare, and Medicaid. If you don’t have employer-provided coverage or you’re not eligible for Medicare or Medicaid, then an individual plan will work best for you. Group plans are often cheaper than individual plans because they provide cost savings through economies of scale; however, there may be restrictions on pre-existing conditions that could make this option less attractive.

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How to generate Facebook leads for insurance agents

As a health and life insurance agent, it’s important to be proactive when it comes to generating leads and reaching your clients directly like email, marketing, direct mail, and more. Read more on our previous blog post, here. Today, we want to talk about the power of Facebook ads for brokers and independent insurance agents and how they can leverage it to grow their book of business, generate more leads, and ultimately, sales. Here are some tips for optimizing Facebook ads for more quality leads.

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